IPhone) and the ability to reward outside of one’s own product mix. That example belies some of the unique benefits of the platform – namely,Īccess to an unprecedented level of customer data (the customer owned an More than 20 hours of music in a given week. Link for wireless headphones or an iPhone case to a subscriber if he listens to Of Kabbara's examples, a music streaming platform could decide to send a What are its bestĪmir Kabbara is head of Amazon's digital marketing and And, presumably, brands would have access toĪn Amazon-esque level of customer data as a result. Program with very little upfront cost, and they can do so at scale. Through Moments, brands can now operate a fully-functional loyalty That running a coalition rewards program can face and Amazon has either solvedįor, or circumvented many of them. List out all of the hurdles and impositions Program, offering rewards from across its spectrum of vendors. It runs within Amazon’s colossal ecosystem, it operates as a sort of coalition One of the other interesting aspects of Moments is that, because Marketing Land reports that TikTok, a short-form video app, “said it was able to quickly test and optimize campaigns to resonate with its global platform - making it possible to award prizes without putting the burden of storing or shipping prizes on the company.” Several of them recorded impressive results. Not only does it lend Undone a dreamy visual, but it also meshes the story with the style as Alma’s dips into different realities are beautifully rendered. Plus, season 2 is streaming now.Beta users included Washington Post, TikTok, Sony Crackle, This technique involves artists and animators “drawing over” live-action footage. Lifting themes from Lynch such as trauma, identity, and loss, and spinning them into a more coherent tale, the show also boasts ambitious animation work called rotoscoping. Undone is unlike anything else on television right now. Her new gift allows her to commune with her deceased father, who requires her help in unraveling a mystery. Drifting along, feeling disconnected from the world as her younger sister is on the cusp of marriage, she finds herself thrown into an unexpected predicament following a car crash: she can jump through time. The story follows 28-year old Alma (Rosa Salazar) who can’t find her place in the world. Undone hails from Bojack Horseman creator Raphael Bob-Waksberg, but citing that series in comparison does a disservice to the originality of this genre-mashing comedy-drama. It’s an R-rated show, with swears and nudity. But make no mistake: this isn’t a fluffy series. The best scenes are the after-hours debriefs with her friend/manager Susie, played by Family Guy’s Alex Borstein. Brosnahan is one of the best actors working today, bringing heart, warmth, humour and a fire in her belly to the role of Midge. If you’re a fan of rich storytelling that’s not gloomy and doesn’t involve murder (c’mon, a LOT of prestige television is pretty downbeat) then you’ll get a kick out of this. The show won five Emmys and two Golden Globes in its first year, with Brosnahan snagging the same Globe the following year. A devoted wife who supports her husband’s desire to be a stand-up comic, it’s soon revealed that Midge herself has quite a gift for the gag on-stage. The late 1950s are a tough time for women everywhere, including those like Miriam “Midge” Maisel (Rachel Brosnahan) on the Upper West Side, who remains under the thumb of her husband. Gilmore Girls creator Amy Sherman-Palladino hits another home run with a show that’s, on the surface, cut from an entirely different cloth.
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